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Foreword
Welcome to Travel Technology Investment Trends 2024, a series of reports diving into the technological needs of our sector. Like Amadeus, the project reaches right across our industry, examining the requirements of airlines, payments providers, travel agencies, hotels and more, in the first truly comprehensive study of its kind.
Here we look at hospitality, surveying the challenges and ambitions of the sector this year and exploring how evolving technology can help us work together to build the best possible guest experience.
Much about our sector continues to evolve and change and, in response, hoteliers are looking ahead, working to identify the best strategies for their businesses.
Against this backdrop, our research finds virtually all hoteliers are investing more in 2024 than they did last year. The reasons why are explored below, with the potential of new technologies such as Artificial Intelligence (AI), enhanced data analytics and more among the key drivers for spending.
At the heart of change is the effective use of data. Here at Amadeus, we have access to the most comprehensive data sets available in the market, allowing our partners to understand anticipated volume of travel, plan revenue strategy and more, while also helping hoteliers respond to the requirements of travelers, exploring their needs as closely as possible.
Data also helps us drive personalization, creating trips as unique as the traveler. This is a key theme of Travel Technology Investment Trends 2024, looking at how we can maximize revenue by enhancing merchandising, loyalty and experiences.
I hope you enjoy the report and if you want to find out more about any of the themes explored – get in touch.
Francisco Pérez-Lozao Rüter
President, Hospitality
Amadeus
Introduction
Travel Technology Investment Trends 2024 is a milestone research project carried out by Amadeus, alongside the market insight agency Opinium Research.
This research is designed to take a unique, panoramic view across the entire travel industry, with findings presented in a series of eight reports – addressing sectors including aviation, hotels, corporations, travel agencies and payments.
The work investigates developments that will define the sector over the coming year and beyond. Combined with expertise from Amadeus’ executives, each report offers unique insight into technology investment trends across different segments of the travel industry.
Findings included in this specific report are based on individual responses from 100 hospitality leaders based in ten key markets – Brazil, China, France, Germany, India, Mexico, South Korea, UAE, UK and USA.
All respondents are senior managers or above within their organization and more than nine in ten are final decision makers on matters of IT spend.
This report focuses on the hospitality sector.
It principally focuses on hotels, those establishments that offer guests food, drink and, most importantly, a place to sleep. It considers many facets of such business’ technology needs, including business intelligence, reservation and guest management, distribution, operations, and media.
By asking hospitality leaders about investment plans, challenges and priority areas, this report offers a globally representative understanding of the sector, its concerns and ambitions for 2024 and beyond.
