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03Sustainability
Sustainability is a key focus for hoteliers around the world, with access to energy-efficient technology platforms among ways to drive down the environmental impact of travel.
Against this backdrop, a huge 87% of respondents confirmed that sustainability objectives are either an ‘important’ (40%) or ‘very important’ (47%) driver of technology investment at their hotel. Some 63% of hoteliers in NORAM cited this as a key priority, echoed by 56% of hoteliers in APAC.
Overall, only 8% of those questioned said sustainability was not important.
“We support our customers in achieving their sustainability objectives by developing IT solutions that help them become more efficient.”
Maria Taylor
SVP of Marketing, Partnerships & Commercial Operations, Hospitality, Amadeus
Which technology solutions do you plan to invest in to improve environmental, social and governance outcomes?
Today, respondents suggest progress has been made in creating more sustainable trips, with hospitality industry leaders confident that they can show real progress around environmental, sustainable and governance (ESG) objectives.
Some 88% of Travel Technology Investment Trends respondents were confident they can show tangible steps taken when it comes to environmental sustainability, with 80% claiming the same when it comes to social sustainability. Finally, 77% of the sample were confident they can show concrete steps taken when it comes to governance.
